Paint and Powder Cosmetics
The Makeup WorldNo matter how thin, sparse, or short your lashes might be you can bring out their best length and volume just by following a few simple tricks of the trade. It starts with knowing what kind of natural lashes you have to build with, and the rest is combining the right mascara products with tools and application techniques. Maximizing length and volume with separation is your primary goal for the most beautiful “eye catching” results!
Understanding basic mascara formulas is one of the keys in choosing the right product for your needs. Mascaras are either water-based (an oil/water emulsion) or waterproof (waxes in a non-solvent emulsion). Water-based formulas can include thickeners, polymers and microfibers to induce length and volume. Some of these formulas may also contain latex to make them more smudge and water resistant in wear. Others can also contain protein binders, which are healthier to lashes, because they provide some small measure of protection if you wear mascara every day. Water-based mascara is easily dissolved and washed away along with your regular skin care routine.
Waterproof mascara formulas can also contain thickeners, polymers and microfibers to induce length and volume, however it has pros and cons. If you tend to have oily skin chances are that it will cause a water-based mascara to “shed” a bit in the eye area. The result is flaking under the eyes or a slight overall “raccoon eye” look. Wearing waterproof mascara virtually eliminates this problem. Another advantage is that waterproof mascara will hold a stronger curl, and help lashes to remain separated throughout wear.
Because it is made not to dissolve down easily under moisture, removing waterproof mascara at the end of the day takes more effort. You must use an eye makeup remover that will gently release the mascara bond on lashes and not pull or tug when wiped or rinsed off. Wearing waterproof mascara every day can also cause lashes to dry out of natural moisture over time, making them brittle and fragile to breakage.
As I mentioned before, you can achieve beautiful results using just one mascara brand for length and volume. It’s all in the prep, tools, and techniques that I will share with you in part 4.
